DFDS – Logistics, Freight and Group (On-site).
- Vendor negotiation and acquisition of Google Marketing Platform (360)
- Merging 20+ websites onto dfds.com (Unified-Project)
- Implementation of tracking & dashboards in My-Logistics, My-Freight, Direct Portal and B2B section of dfds.com
- Web Analytics governance – implementation of 3 party tools (GDPR + SiteSpeed) & user access
- Co-host of DataSquad (bi-monthly meeting and community) + enabling the organisation to become more data-driven by consuming and action on data
GN – Resound, Beltone and Interton (On-site).
- Maturing the approach to Web Analytics and SEO (governance and organisational implementation – from a reactive to proactive approach)
- Securing the technical SEO foundation (developers and editors) after migration
- Improvement in user engagement metrics & decrease in 404s
- 130% increase in Organic traffic & (h1 2017 vs h1 2018)
Alm Brand – Yndlings (On-site).
- Web Analytics implementation (Connecting business objectives to website and provide actionable insights)
- Responsible for Organic, Google Ads with impressive improvements
- Pitching in on my knowledge from the insurance industry.
- Employee of the Month – first month of project
- Nominated for: The Best Innovative Customer Solution by Wilke, PwC and FinansWatch. April 2018 & The Best Disruptive Product by Emfa-Accenture Innovation in Insurance Awards. May 2018
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