Hall Of Pride


DFDS – Logistics, Freight and Group (On-site).

  • Vendor negotiation and acquisition of Google Marketing Platform (360)
  • Merging 20+ websites onto dfds.com (Unified-Project)
  • Implementation of tracking & dashboards in My-Logistics, My-Freight, Direct Portal and B2B section of dfds.com
  • Web Analytics governance – implementation of 3 party tools (GDPR + SiteSpeed) & user access
  • Co-host of DataSquad (bi-monthly meeting and community) + enabling the organisation to become more data-driven by consuming and action on data

GN Store Nord

GN – Resound, Beltone and Interton (On-site).

  • Maturing the approach to Web Analytics and SEO (governance and organisational implementation – from a reactive to proactive approach)
  • Securing the technical SEO foundation (developers and editors) after migration
  • Improvement in user engagement metrics & decrease in 404s
  • 130% increase in Organic traffic & (h1 2017 vs h1 2018)

Alm Brand

Alm Brand – Yndlings (On-site).

  • Web Analytics implementation (Connecting business objectives to website and provide actionable insights)
  • Responsible for Organic, Google Ads with impressive improvements
  • Pitching in on my knowledge from the insurance industry.
  • Employee of the Month – first month of project
  • Nominated for: The Best Innovative Customer Solution by Wilke, PwC and FinansWatch. April 2018 & The Best Disruptive Product by Emfa-Accenture Innovation in Insurance Awards. May 2018